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Manager (U.S. Marketing/Customer File Remarketing)

Company: Wayfair LLC
Location: Boston, MA
Posted on: April 17, 2019

Job Description:

Multiple Openings. Manager (U.S. Marketing/Customer File Remarketing) for Wayfair LLC in Boston, MA. Synthesize

and develop strategy from multiple viewpoints including customer acquisition, customer retention, and brand

development; manage a team of analysts in optimizing a multimillion dollar marketing channel to meet ROI goals and

grow the business; assume ownership over the channel, including overall strategy, campaign execution, and revenue

growth; develop strategy for priority initiatives, define core KPIs, and lead implementation to drive step change

improvements in performance; partner with Data Science and Engineering teams for product and ad tech

development and management, and collaborate on continuous process improvements for marketing efforts; analyze

campaign performance, identify trends, and facilitate opportunities for improvement; monitor campaign performance

and react to deviations from plan quickly and strategically; and establish rigorous test-and learn methodology to

achieve desired results; utilize web analytic tools to analyze and optimize advertising campaign performance; optimize

campaigns rigorously to maximize profit; and identify and test new ways to profitably acquire re-engage customers.

Requires a Bachelor's degree in Engineering, Mathematics, Economics, Finance or related analytical field (willing to

accept foreign education equivalent) plus two (2) years of experience performing data analysis to inform and

implement process improvements. One year of experience must include: Identifying operational process improvement

opportunities and driving concurrent improvements in people, process and technology; Creating strategic roadmaps

for growth and managing implementation against deadlines and milestones, and leading executive-level

communications with multiple stakeholders regarding strategic vision alignment and project status updates; Leading

cross functional teams of creative and copy throughout the strategic growth initiative development process;

Developing business case strategy for product development, including defining business goals, creating execution

steps, and analyzing business return; Reporting on business case analysis and revenue analysis using Excel, and

developing presentations using Visio and PowerPoint; Running SQL queries to extract data from large data sets;

Interfacing with cross-functional teams including, data scientists, product managers, and QA teams; Performing

experimental design and hypothesis testing including A/B testing and multivariate testing (MVT); Using historical data

to predict target markets, customer segments, messaging and spending; and Evaluating predictive models including

ROI analysis and back testing on historical data for evaluating future predictions.

Wayfair LLC is willing to accept a suitable combination of education, training and/or experience to satisfy the

requirements. Apply online: https://www.wayfaircareers.com/jobs/oAiT9fwE?lang=en-us

Keywords: Wayfair LLC, Leominster , Manager (U.S. Marketing/Customer File Remarketing), Sales / Marketing / Pr , Boston, MA, Massachusetts


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